Skin Care & Beauty
Apr
10
Environ Début Cream - Vitamin A Proactive Moisturisers
Filed Under Press Release
DÉBUT
The first step in the application of topical Vitamin A in Environ’s® range Proactive moisturizers
….that’s taken the world by storm
Since ancient times mankind has tried to make cosmetics to improve the skin and hide the effects of aging. The bitter truth is that for the most part, cosmetic creams remained simple old-fashioned moisturizers offering “Dreams of Youthful Skin” wrapped in progressively more modern and expensive containers.
In 1990 Dr. Des Fernandes was the first in the world to introduce the use of vitamin A in effective levels in a skin care cream with the introduction of the Environ Proactive Range of products. These skin care products contain vitamin A in varying levels of concentration. The creams have been formulated to combat and relieve the harmful effects of the harsh climatic changes of today’s environment - pollution, stress, poor diet and the ever-increasing dose of irradiation from the sun due to the thinning of the protective ozone layer.
Today it is well recognized that the rejuvenation of skin can be achieved by applying vitamin A to the skin. While there are various types of vitamin A, the most common form of vitamin A is Retinyl Palmitate, which is the form that is normally found in our livers. It is also found in the liver of fish like halibut, cod and also sharks.
Vitamin A has an effect on the genes of the cells so that the cells grow and look more normal and it increases the growth of the basal layer of skin cells which may be the predominant reason for the thickening of the skin. One of the most important uses of vitamin A, therefore, is as a basic normalizing function that is essential for every single cell.
Over consumption of Vitamin A can cause liver damage and also skin problems. Therefore the safest way to
supply vitamin A to the skin is to apply it topically. Only minute doses are necessary and so the topical
application of Retinyl Palmitate is usually without reaction. Even the creams with relatively high doses are still much too low to produce any effect on the body. Retinyl Palmitate should be introduced to the skin in its weakest form and then gradually increased to acclimatize the skin to its effects until the maximum dosage is easily accepted by the skin.
Environ’s new Début cream has been especially designed as the cream to be used when new clients are
introduced to Environ.The major problem with using vitamin A based products is that people can get a retinoid reaction and think that they are allergic to the cream. This may happen even when they use the Mild Day and Night creams. (Previously the mildest form of Vitamin A available in the Proactive range). By using the Début they will not (or most likely not) have any adverse reaction, no matter how sensitive the skin. However, the fact that the cream contains vitamin A in a reasonable dose, will mean that the cell receptors for vitamin A will be stimulated and will make more receptors enabling the client to gradually tolerate higher levels of more vitamin A and slowly progress onto Proactive Mild Creams.
The Début cream also features the standard antioxidants that are found in the present Proactive series but
Début is only one of a number of products that will be launched in 2001. These new products will include even more antioxidants.
Début is a light, non-greasy cream base that also includes several other moisturizers and is designed to promote hydration of the skin without making the skin oily. It is ideal for new users of the Proactive range, young and even the most sensitive of skins.
Début does not contain any sunscreens and should therefore be used with a broad spectrum sun protection
during the day.
Début comes in a 50-ml tube and will be available from Skin Care Therapists and Medical Practitioners.
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